Books

Repertory of the Homoeopathic Materia Medica: 1

Original price was: $239.00.Current price is: $89.00.

Vikram Sarabhai: A Life

Original price was: $90.00.Current price is: $33.00.

Copycat Marketing 101

Original price was: $48.00.Current price is: $18.00.

Potty (Leslie Patricelli board books)

Original price was: $103.00.Current price is: $38.00.

FAMOUS FIVE: 05: FIVE GO OFF IN A CARAVAN (STANDARD)

Original price was: $56.00.Current price is: $21.00.

Krishna (Amar Chitra Katha)

Original price was: $29.00.Current price is: $11.00.

The Keys To Success

Original price was: $43.00.Current price is: $16.00.

Joy 24 x 7

Original price was: $56.00.Current price is: $21.00.

Happy Hippo Angry Duck: A Book of Moods

Original price was: $73.00.Current price is: $27.00.

Romeo and Juliet

Original price was: $23.00.Current price is: $8.00.

Online store of household appliances and electronics

Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.